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Event Details
The Advantages of Marketing During a Recession
Join Canton Advertising Federation (CAF) as we kick off our 2010/2011 program season with guest speaker C. Lee Smith, president and CEO of Columbus, Ohio-based Sales Development Services Inc. and creator of Ad-ology® Research and AdMall. An expert in marketing trend and consumer spending analysis, Smith will cover:
- Why it pays to advertise during slow economic times.
- Which media matter most to consumers and why.
- Consumer perception of businesses that advertise vs. those that don’t.
Cost: $20 members; $25 for non-members; FREE for students. Tickets include program and buffet lunch.
RSVP: Online or by contact our reception chair Amanda Barna at 330.564.4211 or abarna@cmoresearch.com.
Location: Meyers Lake Ballroom, 3218 Parkway St. NW, Canton, Ohio 44708
About C. Lee Smith
In 1989 C. Lee Smith founded Sales Development Services Inc. (SDS), a leading provider of research-based solutions for developing sales and new business for the advertising industry. He launched Ad-ology Research in 2005 and provides key market insights for more than 70 advertising agencies nationwide. Prior to that, he developed AdMall in 1989, a new business development system for advertising sales that’s used regularly by more than 2,000 media properties in the United States.
Save the Date
Mark your calendar now! We’ll hold our annual Halloween Reverse Raffle to raise CAF scholarship funds on Friday, October 22, and a fun social event on Thursday, November 4.
When & Where
Meyers Lake Ballroom
3218 Parkway St. NW
Canton,
OH 44708
Tuesday, September 21, 2010 from 11:30 AM to 1:00 PM (ET)
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Hosted By
Canton Advertising Federation
Our organization is made up of people who are involved in almost every aspect of creating, producing and presenting advertising.
We are an interesting mix of personalities and professions, and we all share a dedication to advancing the art and science of advertising.
Visit us online at CantonAdFed.org.